• We Believe

    In the unspoken power of a great hair day. The boost of energy that’s given when your beauty and confidence is intertwined should be accessible to all women.   That’s why we created African Pride with premium natural ingredients at an affordable price, to ensure you’re less stressed about your hair and more focused on stepping into your best self.

  • Moisture Miracle

    Naturally crafted for the specific needs of coily and curly textures, every product is made with a signature blend of rich African ingredients.

  • Black Castor Miracle

    Styling protection for braids and under weave care.

  • Olive Miracle

    Infused with rich Olive Oil to deeply condition, soften and protect against breakage.

  • Shea Miracle

    Gives amazing manageability, softness and shine to natural and transitioning hair.

  • Dream Kids

    Created for children’s delicate hair and scalp to help manage tangles, and improve softness while boosting shine.

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